2025 Winner: Women in Innovation - COMPANY
Advancing Preventive Healthcare with My Viva Plan
Loreen Wales is a registered dietitian and founder of Revive Wellness and My Viva Inc. With nearly 30 years’ experience, she is reshaping chronic-disease prevention. After witnessing preventable illness at Edmonton’s University Hospital, she launched Revive Wellness and later created My Viva Plan® – a digital platform that empowers patients and helps providers deliver efficient, evidence-based care. Now used across Canada, it builds healthy habits and improves outcomes. Her work earned national awards (Dietitians of Canada, Digital Health Canada), and she represents Canada in the Eureka ITEA4 TREAT consortium.
